MODELS AGAINST PET SHOPS + PUPPY MILLS – PUBLICIST WITH A CAUSE DEBORAH HOWARD
Spotted on the Long Island Rail Road, a campaign has commenced entitled MODELS AGAINST PET SHOPS AND PUPPY MILLS featuring model Kiley Wirtz Jennings and created by The Companion Animal Protection Society (CAPS)
Kiley first learned about CAPS after seeing a shocking video documentary, “CAPS vs. Bauck, How a Small Nonprofit Brought Down a Large Nonprofit,” on Vimeo (from a link on Facebook). The documentary follows the undercover employment of a CAPS investigator, who compiled the evidence necessary for Kathy Bauck, one of the largest and most notorious USDA-licensed dog brokers, to be convicted of animal cruelty, the prosecution and conviction, and the termination of Bauck’s USDA license.
Kiley, who has two rescue dogs, was so moved by the Bauck documentary that she reached out to CAPS Founder and President Deborah Howard, offering to donate her time and those of professional models, photographers, videographer, make-up artists and clothes stylists. The project was shot in Fort Worth, Texas.
Publicist Deborah Howard (formerly Porter Novelli SF) founded CAPS and used her industry expertise to bring Docktor Pet Center’s – a chain that filed for bankruptcy in the early 90′s.
The new CEO of Docktor Pet Centers claimed in his interview for this piece that the company did not buy from puppy mills. Mr. Baker’s footage proved otherwise. As a result of CAPS’ efforts, Docktor Pet Centers, Inc., who refused to do business without the sale of puppies, filed for Chapter 7 bankruptcy in February 1993.
Howard’s TV news interviews include Animal Planet, CNN, CBS, NBC, ABC and FOX. She has done radio, newspaper and magazine interviews for national and international media. A consummate PR professional, Howard has generated publicity on the pet shop and puppy mill issue with the following media: CNN, “Dateline,” “20/20,” (three times) “Hard Copy,” “Marketplace” (a top rated national consumer program on CBC), Life, People, Reader’s Digest, Detroit Free Press, The Philadelphia Inquirer, Tulsa World and numerous local television news stations and newspapers.
This is the video that brought down a chain…